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music video

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as 'Blinks' and are largely  teenage girls and young women 2) What audience pleasures are offered by the music video for How You Like That? The target audience of a music video  typically mirrors the fan base of the artist or band featured . Factors such as age, gender, interests, cultural background, and social class are considered when determining a music video's target audience. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? 5) Why is K-pop a global phenomenon and what has helped it to become so popular? Industry 1) How were BLACKPINK formed and what records have they broken? 2) What other successful artists have YG Entertainment create...
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Advertising assessment learner response

  1) Type up your  WWW/EBI feedback in  full: Good Knowledge of how women were historically represent.   2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2/1 Q2: 12/5 Q3: 6/2 Q4: 12/2 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  Anchorage text Repetition Product image/pack shot 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  didn't  include in your original answer if you can. 5) Finally,  look at  question 4 . Use the mark scheme to identify  three  points you could have made regard...
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tatler

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? the editor introduces the magazine as very out there and her makeup is very subtle and her pose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female 51% ab £261,572 70% se london 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? "£843 MILLION SPENT ON FASHION IN THE PAST YEAR" they think very highly of fashion as they spend a lot of money on it. 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group ...
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Represent NHS Blood & Transplant campaign: blog tasks

  1) What is an advertising campaign? organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising 2) What is the objective of the NHS Represent campaign?  Today, NHS Blood and Transplant and  MOBO  launches a new online film 'Represent', which aims to drive registrations of blood donors from the Black and Asian community. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Key Takeaways. A call to action (CTA) is a marketing term that refers to  the next step or the action that the marketer wants the consumer to take . Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More. 4) Why is the advert called 'Represent'?  Some rare blood types are only found within the black, Asian and minority ethnic communities. The ad is called represent  because that is what ...
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Advertising CSP 3:Representing NHS Blood Campaign

1) What is an advertising campaign? Some adverts are produced in a series as a campaign 2) What is the objective of the NHS Represent campaign?  3) What does this advert want people to do once they've seen it (the 'call to action')?  4) Why is the advert called 'Represent'?  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? 7) How does the advert match the key conventions of a typical urban music video? 8) How does the advert  subvert stereotypes ? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  9) How does the advert  reinforce certain stereotypes ? Could there be an oppositional reading where some audiences would find this advert...
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OMO CPS

 1) What year was the advert produced? the advert was produced in 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They was represented as housewives/mothers and living up to "standards". 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its persuasive and it tells you the main reason of the product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women should be perfect and be "perfect" 5) Why is a picture of the product added to the bottom right of the advert? Its a packshot and its there to show what it looks like so people can buy it in stores 6) What are the connotations of the chosen colours in this advert - red, white and blue? this advert ...
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Part 1: Skittles advert analysis

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The attracting colours,the slogan and the name Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of  repr...
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