Daniella gcse media

1) What is an advertising campaign? Some adverts are produced in a series as a campaign 2) What is the objective of the NHS Represent campaign?  3) What does this advert want people to do once they've seen it (the 'call to action')?  4) Why is the advert called 'Represent'?  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? 7) How does the advert match the key conventions of a typical urban music video? 8) How does the advert  subvert stereotypes ? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  9) How does the advert  reinforce certain stereotypes ? Could there be an oppositional reading where some audiences would find this advert...

 1) What year was the advert produced? the advert was produced in 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They was represented as housewives/mothers and living up to "standards". 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its persuasive and it tells you the main reason of the product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women should be perfect and be "perfect" 5) Why is a picture of the product added to the bottom right of the advert? Its a packshot and its there to show what it looks like so people can buy it in stores 6) What are the connotations of the chosen colours in this advert - red, white and blue? this advert ...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The attracting colours,the slogan and the name Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of  repr...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. https://youtu.be/EIGrM8AwUHc?si=RruuQHV6pq3aHx7S https://youtu.be/ec3mp5bXKGc?si=WeDZF-sRhbpygygs https://youtu.be/yz051UNxyYY?si=rEBiwm_MfCoPa-v9 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. https://youtu.be/rGIh01yZ9xA?si=_7LzwXHbEyjfU8Z8 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  women in the kitchen 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples . 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is usually low budget and morals behind it however, a hollywood blockbuster is funded by a big franchise and is usually about action with no story behind it. 2) What is I, Daniel Blake about? About a man that had an heart attack and can no longer work and seeked benfits and finacial help from the goverment. 3) Who directed I, Daniel Blake and why is this important? Ken loach directed I, Daniel Blake, this is important as its an idependent film and it has an important message behind it. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The marketing of I, Daniel Blake included projection on the houses of parliament, using hashtags and advertisement of we all are Daniel Blake. 5) What unusual or creative marketing methods were used to get audienc...

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Imax, Disney+,Marvel. 2) What is conglomerate ownership and how does it link to Black Widow? Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel and b Scarlett Johnasson says "when i became an avenger". 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  The action involved, the release date and the logo of marvel. The date, intense scenes and a comedy scene at the end. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Posters, fans tweets being reposted onto billboards,...